About Us

Crafting Awe-inspiring Services in Mobile & Web

Shift3 Technologies is a custom software development firm comprised of internal teams organized around industry-specific subject matter expertise and areas of technology. We serve local small business, large government agencies, and Fortune 500 firms, alike.

Shift3 was born out of the Bitwise Industries Technology Movement in Fresno, California.

Irma Olguin

Irma Olguin JrShift3 Technologies, CEOIrma is a founder of Shift3 Technologies and serves as Chief Executive Officer, overseeing all aspects of the company. She has made a career out of building world-class technologies in the San Joaquin Valley.

Irma attended the University of Toledo in Ohio, where she earned degrees in Computer Science and Computer Engineering. After graduation, Irma traveled around the United States leading large technology projects for government municipal operations, the educational sector, and global firms.

Thereafter, Irma founded Geekwise, Edit LLC, Overfundit, 59DaysOfCode, Bitwise Industries, and Shift3 Technologies. Each of these ventures is distinguished by the quality of the technologies it produces.

Landon Brokaw
Landon BrokawShift3 Technologies, Executive Director of Sales and Marketing

As Executive Director of Sales and Marketing, Landon is the Vision Caster of the sales team. Before joining Shift3 Technologies, Landon spent two decades honing his aptitude in strategic marketing and high-level business development in the tech industry.

It was those formidable expertises that helped deliver record-breaking results to most of the organizations for which he’s worked. From venture start-ups to Fortune 500 companies, Landon has had his sights set on one thing – seeing clients and team members achieving personal, professional and sustainable success. As Executive Director, his job is 1 part Visionary, 1 part Geek, and 2 parts Cat Wrangler, all of which he loves.

A business graduate of Pacific Lutheran University, Landon has worked with powerhouse names like Boeing, DHL, ADP and Accela, to name a few.

Mario Soberal

Mario SoberalShift3 Technologies, Executive Director of Enterprise Technologies

Mario has more than 37 years of experience in technology and software development, working for several Fortune 500 companies, leading tens of thousands of technologists, and managing billions of dollars in budgets and assets over the course of his career.Before Shift3, Mario was CTO of Dell’s Healthcare Division, Vice President of IT Applications for Coventry Health Care, Director of IT Infrastructure for AAA, Vice President of Applications at WellPoint Health Networks and a Sergeant in the United States Marine Corps.

Greg Goforth
Greg D. GoforthShift3 Technologies, Executive Director of Development

Greg oversees software developer practices, tools, and education at Shift3. Greg’s role is to ensure that Shift3 produces top flight technology solutions, while continuing to provide world-class education, improvement, and innovation opportunities for each member of our technical team.

Prior to joining Shift3, Greg was a Senior Software Developer at Decipher, Inc. Greg is also the co-founder of Pencil ‘Em. Greg is a graduate of Fresno State University.

What our clients say

  • “The point-in-time count was truly a success and we feel really good about the data quality and efficiency of the collection process with the application.”
    Jody Ketcheside
    Fresno Madera Continuum of Care
  • “We want to take the vast information we have available and turn it into knowledge for our staff to leverage. The property portal Shift3 Technologies built for us makes that a reality.”
    John Stewart
    CEO and President Pearson Realty
  • “My foreign developers were good at certain things but struggled to understand my overarching goals. Time zone and language barriers made everything much harder. I brought Shift3 in at a critical juncture and everything got better. They took the time to understand, plan, and coordinate before executing at a very high level.”
    Sam Haginas
    Founder & CEO TVPRO

Project Manager & Web App Developer

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